Italianness, reliability, innovation, team spirit: these are the values that unite CAME and Aprilia Racing, the racing department of the Noale-based company that holds 54 world titles. Values that have become intertwined in a partnership designed to tell, in a practical and accessible manner, how CAME technology is improving everyday life with its increasingly connected and smart automation systems.
The partnership started out with the aim of increasing CAME’s visibility and in particular, that of Connect, the Cloud platform for remote control, that improves user experience and opens up new business opportunities for installers. Among the multiple options, Connect enables the remote control of gate, garage and smart home automations, including through apps or smart speakers, with an intuitive and customizable interface. A system developed to meet the real needs of customers seeking safety, comfort and efficiency in their homes or workspaces.
In a market increasingly oriented towards smart automation, CAME has chosen to communicate in a direct, contemporary language, using the world of motorsports, which has embodied the synthesis of innovation, speed and precision since it began The participation of Marco Bezzecchi, a great Italian talent capable of combining determination, authenticity and communication skills, is a choice in line with the company’s wish to also address younger and more digital audiences, while keeping its identity firmly in place.
The campaign, which kicked off in conjunction with the MotoGP Italian Grand Prix, is developed mainly on digital and social channels, with video content that tells the story of the integration between CAME technologies and everyday life. The footage, filmed thanks in part to the collaboration with Aprilia Racing’s media team, shows real scenarios of use, with a focus on automatic gate opening from smartphones, which can also be implemented with voice-assisted commands, and interaction with the home environment.
This communication project confirms CAME’s intention to consolidate its position in the advanced automation sector, addressing an increasingly wider and aware audience, providing a highly technological and competitive tool to the installer, as well as the end consumer. At CAME, innovation is not a theoretical exercise, but a practical design choice to make people’s lives simpler, safer and smarter, every day.
