Communication
The communication concept, and the importance of testimonialsOnce again, the testimonial endorsements speak for themselves, they have been chosen to distinctly explain, from a personal point of view, the concept of safety. On hand an installer “Sure with Came”, because every time he installs a Came product he is sure that the operator is fully compliant, and easy to test on-site. On the other, mother and daughter, glad to have chosen a solid, easy-to-use, quality operator. One that is, above all else, safe because it has undergone the severe testing and been installed by qualified personnel. A single, fundamental concept thus, that of safety, communicated and explained not only through pages of advertising, but also developed across all the coordinated materials, which has been conceived for operators and the sales networks:posters, banners, totems for the point of sale and much more. 
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Sure with Came
Unlike other industry players, Came has centred its entire 2007 advertising campaign on the most important feature of an operator: the safety. Not just an advertising gimmick, but because Came products are truly safe. In these cases the safety of an up-to-code operator becomes the choice driver. Something to keep in mind not only when dealing with single, residential contexts, but above all, when one has to decide on behalf of others: public applications, apartment blocks, public and commercial areas such as railway stations, airports, shops, and shopping malls. |